Lose your mind (in a manifesto) Part 2
Lose your mind (in a manifesto) Part 2 Internet Marketing,Marketing,Business Last article my bold claim was that in order to get to clarity on your message, mantra, or answer to “what do you do” question, or even make a big decision, you had to lose your mind. One fun way to do this is to write your manifesto. If you involuntarily rolled your eyes thinking manifestos are dead, think again. A manifesto does what the mission statement — de riguer for corporations, small businesses and even individuals in the good old days of the past three decades — cannot do. It invites curiosity. It engages at gut level and in come cases speaks to the heart. If you think they are dead, look around. Brands like LuluLemon proudly print theirs on their iconic bags. Companies like Brains on Fire, Simple Shoes, Nike, Levis, Apple, and many more including small companies with big ideas all took time to get their values, ideas, and beliefs down on paper to be crafted into something visually intere...